Learn Google Ads from basic to advanced with this step-by-step eBook. Perfect for beginners, freelancers, and marketers who want to run profitable ad campaigns, boost ROI, and grow online. Easy to understand, practical examples, and updated for 2025 Google Ads strategies.
Module 1: Introduction to Google Ads
1. What is Google Ads & Why it Matters
2. Difference Between SEO & SEM
3. Types of Google Ads Campaigns (Search, Display, Video, Shopping, Performance Max, App)
4. Google Ads Auction & How It Works (Ad Rank, Quality Score, Bidding)
5. Google Ads Account Structure (Account → Campaign → Ad Group → Ads/Keywords)
Module 2: Setting Up Google Ads
6. Creating a Google Ads Account
7. Linking Google Analytics, Google Tag Manager & Conversion Tracking
8. Setting Up Billing & Payments
9. Understanding Interface & Dashboard
Module 3: Search Ads (Text Ads)
10. Keyword Research (Tools: Keyword Planner, SEMrush, Ahrefs, etc.)
11. Match Types (Broad, Phrase, Exact, Negative Keywords)
12. Writing Effective Ad Copy (Headlines, Descriptions, CTAs)
13. Ad Extensions (Sitelink, Call, Location, Price, Promotion, etc.)
14. Quality Score Factors (CTR, Ad Relevance, Landing Page Experience)
Module 4: Display Ads
15. Introduction to Display Network
16. Audience Targeting (Affinity, In-Market, Custom Audiences)
17. Placement & Contextual Targeting
18. Designing Responsive Display Ads
19. Remarketing Campaigns (Dynamic & Static)
Module 5: Video Ads (YouTube Ads)
20. Types of YouTube Ads (Skippable, Non-skippable, Bumper, Discovery)
21. Audience Targeting for Video Campaigns
22. Creating Video Ad Campaigns
23. YouTube Remarketing Strategies
Module 6: Shopping & Performance Max Ads
24. Introduction to Google Merchant Center
25. Setting Up Shopping Feed & Product Listings
26. Creating Google Shopping Campaigns
27. Performance Max Campaigns (AI-driven campaigns)
28. Smart Campaigns vs Manual Campaigns
Module 7: Advanced Bidding & Optimization
29. Bidding Strategies (Manual CPC, Enhanced CPC, Target CPA, Target ROAS, Maximize
Conversions, Maximize Clicks)
30. Budget Management & Allocation
31. A/B Testing Ads & Landing Pages
32. Conversion Rate Optimization (CRO) Basics
33. Dynamic Search Ads (DSA)
Module 8: Tracking & Analytics
34. Setting Up Conversion Tracking (Form Submissions, Calls, Sales, etc.)
35. Google Analytics 4 (GA4) + Google Ads Integration
36. Attribution Models (Last Click, Data-Driven, Linear, etc.)
37. UTM Parameters & Campaign Tracking
Module 9: Optimization & Scaling
38. Key Performance Indicators (CTR, CPC, CPA, ROAS, Conversion Rate)
39. Search Term Reports & Negative Keyword Strategy
40. Scaling Campaigns (Budget Increase, New Markets, Lookalike Audiences)
41. Using Scripts & Automated Rules
42. Competitor Analysis & Auction Insights
Module 10: Advanced Topics & Tools
43. Local Ads (Google Maps Ads)
44. App Promotion Ads
45. Smart Campaigns vs Expert Mode
46. Google Ads Editor (Bulk Changes)
47. AI & Automation in Google Ads
48. Future Trends in Paid Advertising
Module 11: Case Studies & Practical
49. Real-world Campaign Setup (E-commerce, Lead Gen, Local Business)
50. Common Mistakes & How to Avoid Them
51. Campaign Audit Checklist
52. Google Ads Certification Preparation
Reviews
There are no reviews yet.